To some, networking means simply meeting or calling someone new for what might be a one-off discussion or event. In this limited sense, networking is only a trading relationship in which two parties seek to discover whether they have anything of mutual interest to talk about. They either make some sort of exchange or quickly move on. This makes networking a highly ‘transactional’ subject, much like buying and selling or negotiating with someone.
My view is very different because I believe that networking has a much wider definition. In fact it can be a major social and life skill to be used in both a business/organisational and personal setting.
Network & Relationship Building
The ‘relationship building’ aspect of networking is a long-term commitment to knowing more about yourself and others and what you may be able to do together that you couldn’t do (or couldn’t do as well) alone.
The reality is that anyone can systematically adopt effective networking as an individual strategy. It can play a key part in linking you with a wider range of people who can help you to achieve more – whatever ‘more’ means for you
The Benefits Of Networking
The benefits of effective networking are many. Some of these are:
• It is the most cost effective marketing tool available
• Networking referrals will typically generate 80% more results than a cold call
• 70 – 80% of all jobs are found through networking
• Every person you meet has 200 – 250 people with whom they connect who can potentially assist you
Anyone that you might want to meet or contact in the world, is only five to six people contacts away from you
As if these reasons were not enough, a healthy and active link to a network is a vast resource available to every individual at a low personal cost. It can help you to achieve a range of goals that otherwise might be too hard or out of reach.
A key point to understand is that networking is achieved at low personal cost not no personal cost. I am not suggesting that networking is a quick fix or fad idea that can be easily adopted to make things better for a while. However, it can provide immediate results for those prepared to invest their time and energy.
The Concept Of Networking
Many of the definitions of networking highlighted in the next paragraph may surprise some people, in as much as they suggest that networking is an altruistic activity involving giving and sharing, rather than taking.
In Summary: Networking Definitions
• A power that comes from a spirit of giving and sharing
• A willingness to honour ourselves, our relationship and our connections with the universal flow
• A way of sending out into the system what we have and what we know, and having it return to re-calculate continually through the network
• An organised way of creating links from people we know to people they know for a specific purpose
• Giving, contributing to and supporting others without keeping score
• People caring about people
• Fostering self-help, and the exchange of information; seeking to change society and work life and to share resources
• Ensuring the right to ask a favour without hooks.
Today’s News: Fellow sales blogger Shaun Priest ( www.closerq.com) has a new novel out, and it’s about a sales executive – here is a taster:
“Jack ‘Fitzy’ Fitzpatrick gets the promotion of his career to regional vice president of sales at his publicly traded company as his gambling addiction increases exponentially. Fitzy is trying to win a twenty-eight million dollar healthcare software sale, the biggest of his career. At the same time, he is putting his career, wife, and son at risk as he battles his gambling addictions of sports betting, craps, blackjack, and proposition bets. Jack travels back and forth from Boston and Nevada, as he navigates the steps of winning a complex multi-million dollar sale, is in-debt, is being threatened by a big time Boston bookie, and being followed by the FBI. All while trying to keep his job, not go to jail, avoid physical beatings, and save his marriage. See if Jack makes the right ‘Decisions’ as he uncovers a company secret.”
For more details or to place your oder, simply click on the banner below
Some of my friends and I have been having some fun over at The Customer Collective this week – Dave Stein describes it all very well here and you can update yourself with the latest comments here
Tomorrow: I am back on my travels again and preparing for a very big week in the UK, let’s hope the weather improves, because Paris is cold, damp and very depressing – so much for “Paris In The Springtime”
Have a great weekend – and do make it back on Monday.
